Questions to ask
- What do you think our story is — and what isn't newsworthy yet?
- Who will actually work on our account day to day?
- Which outlets, creators and communities fit our audience, and why?
- What would the first 90 days look like?
- How will we measure progress beyond a count of articles?
- What do you need from us in time and access?
Red flags
- Guaranteed placements in specific outlets.
- A one-size-fits-all package that ignores your stage and goals.
- Senior people in the pitch meeting, junior people on the work.
- Success measured only by volume of coverage.
Judging fit
Look for a partner who understands how companies at your stage actually grow, who connects PR with partnerships and business development, and who will push back when an idea won't land. Chemistry matters: you'll be sharing unfinished plans with them.
Common questions
- How should PR success be measured?
- Agree measures tied to your goals: relevance of coverage, quality of audience, speaking and partnership opportunities, inbound interest and message consistency.
- Boutique or large agency?
- Boutique firms usually offer more senior attention and flexibility; large agencies offer scale. Early-stage companies often benefit from the former.
Not sure which services fit?
Describe your brand and goals in the service finder and get tailored suggestions.